Offline Media Planner


 

Company Description


About Dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. In the media space, this is delivered through three global leadership brands - Carat, Dentsu X and iProspect.

As part of the role, you will need to determine where, when and how often advertising should run to maximize performance and ROI. Determining the best combination of media, using tools & data to effectively reach the target audience(s) and achieve the clients’ objectives.


Job Description
  • Identify target audiences and interpret their behaviors and attitudes.
  • Plan, buy, monitor and post-evaluate offline media, mainly TV.
  • Daily work with the standard media industry research and planning tools, like Yumi and Planview.
  • Be able to present and discuss tactical plans with clients.
  • Be involved in developing media strategies together with the Account Director.

Qualifications
  • Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred.
  • At least 3 years of experience in offline media planning.
  • Good knowledge and experience in Yumi and Planview
  • Good level of English in terms of understanding, speaking and writing.
  • Must have strong knowledge in Excel, Word and Powerpoint.
  • Good organization skills.
  • Must have a collaborative attitude.

We do not sponsor work visa.

For those who don’t have Portuguese documents (NIF and NISS), we suggest you to search for more information at local country Social Security entities, as well as on SEF (Serviços Estrangeiros e Fronteiras), for possible roles in Merkle Portugal.


Additional Information


Benefits & Perks:

  • Agile work environment
  • 22 days of holidays + 3 wellness days
  • Birthday day off
  • Healthcare insurance for you

Inclusion & Diversity

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.


 

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